Guide Section
What marketplace research is really trying to preserve
The value of seller and assortment research comes from seeing the marketplace in a way that still resembles the public buyer experience. That means the proxy model has to support regional visibility, stable enough page loading, and clean session handling without turning the job into a generic technical crawl.
When the target is pricing, seller positioning, assortment coverage, or listing differences by region, the proxy choice should protect those public signals. If that protection is weak, the research can look complete but still point the team toward wrong conclusions.
Guide Section
Where stable identity matters and where it does not
If the workflow is public seller observation, broad residential visibility usually matters more than one fixed identity. If the workflow becomes more account-bound, the session logic may change. Stable identity becomes more important when the workflow includes browser profiles, account continuity, or a narrower operational pattern.
For broader marketplace observation, flexibility often matters more than one persistent identity. That is why the guide should keep research and account-management logic separate even when both support the same business team.
Guide Section
How to scale research without lowering signal quality
As the workflow scales, repeatable snapshots across the same seller set often create more business value than simply collecting more pages. Scale should increase only after the first region set and first result set both look trustworthy.
At that point, the guide should feed the commercial pages that match the winning model and create internal links to adjacent marketplace, GEO, and product-comparison guides.